Marketing Units
Whether you are opening a new building or managing an existing
property, a marketing plan is a valuable property management tool.
It can assist with:
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Attraction and retention of residents;
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Reducing delays with vacancy and unit turnovers;
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Researching the local housing market ;
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Developing effective marketing tools; and
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Scheduling marketing activities when you open a new building.
Marketing is as important for projects with
rent-geared-to-income units as it is for market rent units,
particularly in challenging economic times. If your site has a
mixture of units, you may need to consider different approaches for
the unit types, however, the principles of marketing are the same
regardless of the type of units your project has.
Tracking your marketing efforts will assist you in monitoring
what works, what doesn’t and any costs involved.
Click here to download the complete Marketing Guide.